Founder & CXO thought leadership
Positioned essays and posts that argue a point of view only you can hold — written to be remembered, quoted and forwarded by the readers who influence deals.
LinkedIn ghostwriting for founders & executives
Turn your expertise into authority that opens real business conversations.
We turn your ideas, experience and natural voice into strategic LinkedIn content designed to earn attention from buyers, investors, partners and industry decision-makers.
Use code FIRSTTRY — 75% off your first month
Voice-first process · You approve every post · NDA available
Written for the room that matters.
Qualified conversation
"Read your post on decision bottlenecks — we're facing exactly this. Do you have 20 minutes this week?"
Founder · B2B ServicesHelping operations leaders de-risk delivery
Most implementation delays aren't implementation problems. They're decision problems that surfaced late. Here's the question I now ask every client before we start
Relevant reactions
Buyer comments
Decision-maker · Operations Director
"This is the clearest framing of our exact problem I've seen. Following."
84%
of senior B2B decision-makers report that professional social content influences their purchase decisions.
Source: LinkedIn / Edelman B2B research#1
LinkedIn is consistently rated by B2B marketers as their most effective platform for content distribution.
Source: Content Marketing Institute, B2B research71%
of decision-makers say less than half of the thought leadership they read gives them any valuable insight. Most content fails its reader.
Source: Edelman–LinkedIn Thought Leadership studyFigures from independent third-party industry research.
Why most LinkedIn content fails
Visible to everyone.
Except the people who matter.
Most executives make one of two mistakes. They post nothing — and stay invisible to the buyers, investors and partners quietly evaluating them. Or they post generic content that chases engagement — reaching thousands of scrollers and few of the people who could actually become clients.
Either way, the result is the same: the pipeline never feels it. This division exists to change what your content is measured by.
Vanity content
Follower count
Generic engagement
Posting streak
Reach that never converts
Authority content
Relevant profile activity
Qualified conversations
Target-account interactions
Buyer trust & positioning
The stance behind everything we write
LinkedIn is not just another social feed.It's where professional reputation is evaluated before the first conversation.
The person reading your next post might be your next client, your next investor, or your next partner. Here, every post is a business document — a first impression in a room you haven't entered yet.
So we don't write for the crowd. We write for the narrow set of readers who can change your revenue — and we write so that when they read you, they conclude one thing: this person understands my problem.
How the craft actually works
From raw thinking to published authority.
You supply the thinking — a voice note, a call, a rough idea. We supply the strategy and the craft. Here's one illustrative pass through the system.
1 Raw founder input
"We helped a client avoid a six-month implementation delay… but honestly, the real issue wasn't the software. It was how their team made decisions. Nobody talks about that part."
2 Strategic extraction
- Priority reader
- Operations leaders at mid-market B2B firms
- Core insight
- Implementation problems usually begin as decision problems
- Intended conclusion
- "This founder understands operational risk better than the vendors pitching me."
3 Published post
Founder · B2B ServicesGhostwritten in the founder's voice
Most implementation delays aren't implementation problems. They're decision problems that surfaced late. Before we start any engagement, I ask one question that predicts delivery risk better than any project plan…
Illustrative example written for this page — not a real client, post or result.
Deliverables
What your engagement includes.
A defined scope, delivered on a written cadence — the same operating discipline as every LZ Worth division.
One engagement.
Everything your voice needs.
From positioning to publishing workflow, every element below is owned by one accountable team.
Weekly written update
Monthly review call
NDA available on request
Private voice & positioning document
Monthly content strategy & editorial calendar
Ghostwritten LinkedIn posts at your selected plan volume
Your existing writing style read and analysed by our software, so every post lands in your exact voice
Profile headline & About-section refinement
Strategic comment prompts for target conversations
Client approval workflow — you sign off every word
Defined revision workflow with clear turnaround times
Monthly performance review & recommendations
Dedicated point of accountability
What we write
Six formats. One purpose: qualified attention.
Authority story arcs
Your journey, structured into a narrative that builds trust over weeks — not one-off posts.
Case-study content
Client results rewritten as useful proof — the content a buyer shares internally when building the case to hire you.
Investor & partner visibility
Deliberate signals of traction and judgement, placed where funds and partners are quietly watching.
Strategic comment scripts
The rooms you want to enter already exist — in other people's comment sections. We script your presence there.
Complete profile rewrite
Headline, About and Featured — rebuilt as a deliberate first impression for decision-makers.
Choose your content system
Three levels of support.
One standard of quality.
Choose the content volume, creative formats and level of authority-building support that match your current goals. Transparent monthly pricing, with the exact scope confirmed on your strategy call.
Voice
Best for: consistent professional presence
For leaders who need consistent, professionally written and visually branded LinkedIn content.
₹7,999
₹1,999
/ month
10 complete posts / month
Scope confirmed on your strategy call. GST extra where applicable.
- 10 complete ghostwritten LinkedIn posts per month
- We take your existing writing style, read and analyse it with our software, and write every post in your exact voice
- Monthly topic & content strategy plan
- Branded static creatives
- Branded infographic images
- LinkedIn carousel design
- Voice-aligned copywriting & formatting
- Client approval workflow & organised delivery schedule
- Monthly content review
Not included
- AI-generated video content
- AI avatar videos
- Strategic commenting support
Influence
Best for: pipeline-building founders
For founders and executives who want higher publishing volume, richer formats and consistent participation in relevant conversations.
₹11,999
₹2,999
/ month
15 complete posts / month
Scope confirmed on your strategy call. GST extra where applicable.
- Everything in Voice
- 15 complete ghostwritten LinkedIn posts per month
- High-quality infographics and images — upgraded creative treatment on every post
- AI-generated short-form video content
- Brand material kit — post templates, colour and type system, and a matching LinkedIn banner
- Strategic commenting support — up to 30–40 context-specific, human-reviewed comments per active day
- Improved content-format mix
- Monthly performance review
Not included
- AI avatar videos
- Complete master content calendar
Icon
Best for: complete authority operations
For leaders who want a complete authority-building content operation around their expertise, identity and business objectives.
₹17,999
₹4,499
/ month
20 complete posts / month
Scope confirmed on your strategy call. GST extra where applicable.
- Everything in Influence
- 20 complete ghostwritten LinkedIn posts per month
- Pro-quality infographics and images — our highest creative standard on every post
- Avatar videos in your exact voice and with your exact face — cloned from your approved images and voice samples, with your approval on every video before it goes anywhere
- Complete premium brand material — full visual identity kit, carousel and post template library, LinkedIn banner, featured-section creatives and reusable brand assets
- Personal-image-based content & custom visual identity
- Complete master content calendar — one operating view of every planned post: date, hook, pillar, audience, objective, format, CTA, creative status, approval status and publishing status
- Profile headline, About & Featured refinement
- Priority review & revision workflow
- Detailed monthly performance analysis
- Dedicated point of accountability
Launch offer · limited period
Get 75% off your first month — on every plan.
Copy the code, paste it in the box and hit Apply — the prices above will update instantly so you can see exactly what your first month costs.
Code FIRSTTRY applies to the first month of any plan and cannot be combined with other offers. Prices shown are exclusive of GST.
Prices above are per month for the plan as listed. Every engagement is still scoped on a strategy call, and anything beyond the listed scope — extra volume, additional formats or a custom approval workflow — is quoted separately.
Commenting support is delivered through an agreed, secure workflow — comments are prepared for your approval or handled via an authorised process. We never request your password, and comments are always human-reviewed and context-specific, never engagement-pod or automated activity.
| Feature | Voice | Influence | Icon |
|---|---|---|---|
| Complete monthly posts | 10 | 15 | 20 |
| Posts written in your exact voice (software-assisted style analysis) | Included | Included | Included |
| Branded static images | Included | Included | Included |
| Infographics & images | Branded | High quality | Pro quality |
| LinkedIn carousels | Included | Included | Included |
| AI-generated short-form video | Not included | Included | Included |
| Avatar videos — your exact voice & face | Not included | Not included | Included |
| Brand material | Not included | Brand material kit | Complete premium kit |
| Strategic commenting | Not included | Up to 30–40 / active day | Up to 30–40 / active day |
| Master content calendar | Not included | Not included | Included |
| Profile optimisation | Not included | Not included | Included |
| Monthly performance review | Content review | Performance review | Detailed analysis |
| Revisions | Standard | Standard | Priority |
| Dedicated point of accountability | Included | Included | Included |
Not sure which plan fits?
Book a strategy call
Process
The Authority Method.
Four stages, each with defined outputs — the same discipline that runs every LZ Worth project: fixed scope, a written cadence, one accountable team.
Deep-Dive Voice Extraction Week 1
You send us your existing writing — posts, notes, emails, decks, voice notes. Our software reads that material and maps how you actually write: your phrases, sentence rhythm, convictions and recurring stories. Everything we ever write starts from this, so the posts come out in your exact voice.
Writing-sample intakeSoftware style analysisPrivate voice guide
Positioning & Content Strategy Week 1–2
We define who your priority readers are and what they should come to believe — then build a content architecture around those conclusions, not around trends.
Priority audiencePositioning themesContent pillarsEditorial plan
Ghostwriting & Refinement Ongoing
Drafts arrive in your voice, on schedule. You review, request changes and approve every word before anything is published. Nothing carries your name without your sign-off.
DraftsReviewRevisionsClient approval
Publish, Analyse & Sharpen Monthly
A monthly written review using the strongest indicators available: relevant engagement, target-account interactions, profile activity and the qualified conversations you report to us.
Publishing workflowEngagement qualityLinkedIn analyticsMonthly recommendations
Proof
Evidence, not adjectives.
Confidentiality is part of the offer, so evidence here is anonymised and redacted — never invented.
Anonymised case study
[Replace with verified evidence before publishing: founder type, sector, positioning problem, what changed, verified result, time period.]
[Replace with verified evidence before publishing: founder type, sector, positioning problem, what changed, verified result, time period.]
Redacted writing sample
[Replace with verified evidence before publishing: a real ghostwritten post with identifying details removed, shared with client permission.]
[Replace with verified evidence before publishing: a real ghostwritten post with identifying details removed, shared with client permission.]
Client words
[Replace with verified evidence before publishing: a genuine testimonial with the client's written consent, attributed or anonymised.]
[Replace with verified evidence before publishing: a genuine testimonial with the client's written consent, attributed or anonymised.]
LZ Worth company credentials: 9 specialised divisions
120+ projects delivered across divisions
Fixed scope · weekly written updates
Company-level credentials of LZ Worth — not LinkedIn ghostwriting outcomes.
A deliberately selective service
Designed for some.
Openly not for others.
This is designed for
Leaders whose reputation directly drives revenue.
- Founders selling high-trust B2B services
- CXOs building category authority
- Consultants whose reputation is the product
- Agency leaders seeking warmer inbound opportunities
- Executives preparing for fundraising, partnerships or expansion
This is not designed for
There are cheaper ways to get all of this. We're simply not one of them.
- Cheap high-volume daily posting
- Engagement-pod tactics or bought reach
- Guaranteed virality, leads or follower numbers
- Fully automated AI content with no original thinking
- Clients unwilling to contribute their own ideas
Security & confidentiality
Confidential by default.
Controlled by you.
NDA available
A signed non-disclosure agreement is available for every engagement, before you share anything.
No password required
We never ask for your LinkedIn password. Your account access stays entirely with you.
You approve every post
Nothing is published without your explicit sign-off. You remain the author and editor-in-chief.
Source material stays private
Your writing samples, notes and drafts are kept confidential and are never reused elsewhere.
We deliver content through an agreed review workflow. You retain control of your account and publishing access — our role remains private.
Before you ask
Questions worth answering.
Our role remains private, an NDA is available, and the writing is built from your own material and your own writing style — so it reads like you because, in substance, it is you. The ideas are yours; we supply the craft.
We take your existing writing style and read it with our software. You share your past posts, notes, emails, talks or voice notes; the software analyses that material and we build a private voice document — your vocabulary, rhythm, convictions and stories. Every draft is checked against it before it reaches you, so each post comes out in your exact voice.
We offer three levels of monthly content support: Voice includes 10 complete posts (₹7,999/month), Influence includes 15 (₹11,999/month), and Icon includes 20 (₹17,999/month). Creative formats, image quality, brand material and commenting support vary by plan — see the Plans section for the full comparison.
AI-generated video content is included in the Influence and Icon plans. Avatar videos in your exact voice and with your exact face — cloned from your approved images and voice samples — are reserved for the Icon plan, and every video is produced only with your approval.
Strategic commenting support is included in the Influence and Icon plans, with up to 30–40 context-specific, human-reviewed comments per active day, delivered through an agreed workflow. The Voice plan does not include commenting support.
The Icon plan’s master calendar brings every planned post into one operating view: publishing date, working title, hook, content pillar, target audience, business objective, format, CTA, creative status, approval status, publishing status and a performance-review field.
Voice is ₹7,999/month, Influence is ₹11,999/month and Icon is ₹17,999/month. Prices are in Indian Rupees and exclude GST. The listed scope is what you get; anything beyond it — extra volume, additional formats or a custom approval workflow — is quoted separately after your strategy call.
We never require your password, and you retain control of your account and publishing access. Posts and comments are delivered through an agreed, secure workflow: depending on the engagement, we prepare approved content for you to publish, or operate through an authorised workflow you set up. We never request credentials through informal channels.
The thinking is always yours and the final judgement is always human. Tools may assist with research and early drafting, but every piece is written against your private voice guide, human-edited by your dedicated writer, and approved word-by-word by you before publishing.
After the initial writing-sample intake, expect roughly 30–45 minutes a week: a short input call or voice notes, plus final approval on drafts. Standard revision rounds are included in every plan, with a priority revision workflow in Icon.
We can guarantee the process: strategy, quality, cadence and your approval on every word. We do not guarantee followers, virality or a fixed number of leads — no honest provider can. We evaluate progress using the strongest available indicators: relevant engagement, target-account interactions, profile activity and the qualified conversations you report.
Authority compounds; it isn't built in two weeks. Most clients begin with a quarterly engagement, and we'll recommend the right duration for your goals on the strategy call.
Yes — compliance review can be built into the approval workflow so your legal or compliance team signs off before anything is published. Tell us your sector on the strategy call and we'll confirm the workflow.
You do. Full rights to all approved content transfer to you — the same ownership principle as every LZ Worth engagement.
Through a monthly written review of the available LinkedIn analytics plus the signals that matter commercially: who engaged, from which companies and roles, and which conversations started. LinkedIn does not reveal every reader, so we never pretend it does.
With a 30-minute strategy call. We learn your goals and audience, tell you honestly whether this service fits, and if it does, send a proposal with a fixed scope and a fixed start date.
Your next buyer may already be evaluating your expertise.
Build a LinkedIn presence that makes the right first impression before the first conversation.
No obligation · We'll tell you honestly if the fit isn't right · Onboarding depends on current team capacity